Mistakes in Using Social Media for Real Estate Marketing

Today, social media has many great roles in various aspects in life including business. By using social media, business can run more effectively especially in the matter of marketing. It also applies to real estate business where social media has become part of important role as marketing tools. Marketing campaign is not something to be underestimated. Organizing it needs effort so that you can reach wider audiences efficiently. However, using social media only without using any marketing strategy will not give significant result for your business. You need to do it right so that you can generate more leads.

Mistakes in Using Social Media for Real Estate Marketing

Common mistakes investors do in handling social media as marketing tools

No matter how effective you think social media is as marketing tool, you won’t achieve your goal if you don’t apply the right strategies. Therefore, using the right tool is not enough to generate leads. You need to use social media for promoting your business in the right ways. Here are mistakes you should avoid when using social media as your marketing campaign tools:

  • The most common mistake is focus more on the product instead of the people. In real estate business, it is essential to reach people and make them know what you do and how you can help them. In this business you sell product which is property. However, you need to build relationship first through online. Real estate business is basically people business that networking is not less important than service or products you offer. Thus, you need to create actual engagement by showing you helped a family find home.
  • Next mistake is to not commit to social media. As its names, social media means social interactions. If you are inactive, there is no use for you to have social media account. Social media is more like marathon that you need to establish social interaction gradually. It cannot be achieved overnight. Therefore, you need to constantly use your social media account to keep engaging with your audience.
  • Another mistake in using social media to promote real estate business is to consider it as inefficient. Many investors think that social media is too time consuming. Well, this is not entirely wrong. As mentioned earlier that you need to constantly use your social media account to keep engaging with your audience. However, you will gain benefit if you sue the right strategy and the time you spend to use social media will be worth it. To help you using social media efficiently, you can use scheduling tool to allow you to schedule posts in advance.
  • The last but not least common mistake is to forget using plan in suing social media to promote your business. It is not simply about posting the picture of property you have to audience. You need the right strategies so that you do it with purpose. You need to use social media to build your credibility, and connect with prospective clients. Therefore, every post you make is purposeful and benefits your business in many ways possible.  
Continue Reading

Interesting Facts on Komodo Tour No One Has Told You

Among any other pleasurable exotic destination, Komodo tour stands out by bringing out thrilling adventure in a remarkably outlandish terrain. It’s one kind of tour that will indulge you with raw beauty of nature, taking you to a land that was seemingly forgotten by the time; a land where the prehistoric Komodo Dragon are very much alive and creeping between the bushes.

Komodo National Park, where the dragons dwell, has become a new magnet for travelers who seek for exotic trip with a heavy dose of adrenaline rush. Dragon huntings, obviously, become the main highlight for most of the trip. They are absolutely prehistoric, carnivorous, the top predator of the food chain, and extremely dangerous. But there’s something about these giant lizard that keep luring travelers to their lair. And as they are quite famous to the world, many travelers has wrote about them which basic information that would be enough for preparing your own adventure. What we have for you below, however, might haven’t been heard before.

Interesting Facts on Komodo Tour No One Has Told You
via Instagram/ Hello Flores/ tagged/ angga_taputra

You Might Encounter the Baby Komodo

The Komodo you know (and the one you watch on Nat-Geo Wild) are probably the heavy, 2,6 meters long beast with scaly skin and long, forked tongue. That’s the adult Komodo who reign the Komodo Island—and the one that mostly feature wildlife magazine cover or showing up on screens. Baby Komodo and the juveniles are rarely featured because, well, they are living up on the trees to protect themselves from adult Komodo. You heard it right—Mummy and Daddy Komodo include the young dragons on their diet.

On your Komodo tour, however, you might encounter the young Komodo dragon. But you have to be quick to spot them, because they walk really fast before disappearing back under safe protection of the trees. Contrary to their adult version, baby Komodo are more vivid in color, showing off bright red copper, and much slimmer with noticeably long limbs. Baby Komodo dragons are such a rare sight to spot!

Komodo Don’t Build Their Nest; They Borrow the Maleo’s

We know that Komodo lays eggs, but do you know that they don’t dig their own nests? Instead of labouring themselves to create large holes in the earth, Mommy Komodo walks around Maleo birds’ territory to find Maleo’s nest and use them to put their nest. They definitely know the definition of “Work smarter, not harder.”

Have Trouble Spotting One on Komodo Tour? Head to the Nest 

One thing you should know before heading to Flores is that Komodo tour doesn’t guarantees Komodo sighting. Sometimes, they are quite hard to found—especially during the mating season. Male Komodo usually prefer to hides in more remote area in hopes for finding the females, than wandering around the trekking trails. If you have Komodo sighting shortage, try to wait around the nests. There’s high chances of spotting female dragons around the nesting holes. Good news: when the females are pregnant or busy guarding the eggs, they would rather hesitant to attack you—so it’s quite safe to take pictures with her. 

Continue Reading