Today, business competition is getting tighter than before. With the expansion of human needs, products provided by the corporations are becoming redundant, too. New products are always come and go, just like their producers. As the consequence of this high competition, there is no doubt that start-up companies tend to disappear in just short period of time.
However, there are plenty of ways to market your products. Unfortunately, in many cases the problem lies in the core of company’s foundation. Most of the company nowadays focuses more on its customer service only. In fact, customers themselves are becoming more selective with the products they use, particularly since it is very easy to get information about the company’s performance.
If you have or still planning your own business, here are three aspects you can sell as the values of your company.
Social responsibility
Putting big attention into social responsibility shows that you are a professional businessman who respects and appreciate your surroundings. Be aware of what is happening in the neighbouring areas and set aside small percentage of your company’s profit, as an example for a natural disaster like earthquake. Otherwise, you can directly allocate some funds to charity foundation.
Labor welfare
What is more important than people who manufacture your products. Their welfare is one of the parameter for company’s success. The rise of smart consumers has emerged the way they buy things. They want to know where the product come from and who have made it. Smart consumers do not only reduce their purchases, but also think about the prosperity of the manufacturers.
Environmental sustainability
Since the first decades of twentieth century, green movements have been expanding more and more. The delinquency of industrialization era has had a serious impact to our body and ecology. At the same time, environmental sustainability is actually something that a company should be prioritizing of. The fact that several natural damages are caused by corporation make it a good opportunity to use the issue as values of your company.
It might sound very simple, but many entrepreneurs have forgotten to think by using their consumers’ perspective. Though, in this way, they can determine their values of the company more easily. Always keep in mind that a good business is the one that can satisfy the consumers’ needs by offering a good quality products and by contributing to the communities and environments.
