As an investor, it is part of your due diligence to find leads and fill the pipe. Leads are important for your real estate business because then you can close profitable deals.
As the result, your business will keep moving forward and growing. Of course, there are many ways you can use to find leads.
Some investors choose expensive ways and the others choose less expensive one. No matter what choice you make, you will need to have solid marketing team to earn promising leads.
It is not a secret that marketing has direct impact to the success of your real estate business. Thus, many investors are willing to pay higher for better marketing strategy.
How to open more leads for your real estate business
Choosing unconventional strategy is not always bad. The most important point is that you know exactly what you are going to do including its consequences.
It is even better if you can plan the exit strategy just in case your plan doesn’t go your way.
One of the most effective and recommended strategy is door knocking. As simple as it sounds, not many investors are brave enough to do it. However, you still need a plan no matter how effective the strategy looks. Here is what you need to pay attention to in using this strategy:
- One of the reasons why investors door knocking strategy is direct communication. People today focus more on electronic communication. Thus, direct communication seems to be more intimidating. There is also a chance for you to knock on rude homeowners. This thought only can make you draw back from using this strategy. Thus, it is highly advised to prepare your script if you are afraid of making wrong impression. Instead of giving up on rude homeowners, you can focus more on those who show interest.
- Research about the area where you are going to knock on. This way, you will have targeted properties to aim. For example, you can mark area where there is promising distressed property you can invest in. It will make your day easier because you are not going to wander around aimlessly in the unknown neighbourhood.
- It is important to make impression when you knock on the door. Your appearance does matters even if it has nothing to do with how you carry your personality. It is that people see the appearance before anything else. Thus, it is important to dress up a bit but still maintain your comfort. It is even better when you can show your character and sincerity to the way you dress yourself.
- It is important to be persistent when it comes to real estate business. When you knock and get rejected by homeowners, don’t just give up easily. You can hand them your business card just in case they change their mind some days. You can also try exchanging information. Any information you get may not always be helpful for the moment you receive it. However, it may be useful in the future.
