Optimising Your Real Estate Marketing Campaign

When it comes to real estate business, marketing plays important role. Basically, marketing is important for any type of business. However, real estate business really relies on it.

Through marketing campaign, you will keep your pipeline full. It is when you can go anywhere to improve your business and make it bigger. However, many investors think that any type of marketing will just do for business.

It is not true because the more effective the strategy used for marketing campaign, the more leads you get. Then, the more deals you get to close. There is always way for you to improve marketing campaign to gain more positive results.

It is important to not be afraid to be out of the box. 

How to optimise your real estate marketing campaign

There is no ultimate rule to make effective marketing campaign for your real estate business to grow bigger.

How to optimising real estate marketing campaign

Every investor may use different strategy for their success that even if you follow them, there is no guarantee you will achieve success as they did.

Here are tips to optimise your marketing campaign.

1. Grab your audience’s attention

The first thing you need to focus on is reader’s attention whether you use print or electronic advertising.

You need to make powerful lines which can grand the reader’s attention no matter how short the lines are. Don’t rely on traditional paragraph because people today prefer efficient way.

Thus, you need to focus on making bold headline which can grab attention of the readers in one glance. It is important to keep everything short and direct. Make sure you give important information.

2. Know your audiences

Next thing to focus on is to know exactly who you are marketing to. Keep in mind that in marketing, you will face different situation. However, it will be easier if you have target.

With clear target, you will know how to approach them, hot to use the right words, and what content to put. You may have similar style or themes in your advertising.

However, make sure you dedicate material differently for different audience.

3. Have more strategies to use

As mentioned before that different investor may use different strategy.

Thus, it is not recommended to follow what others did just because they have succeeded. In today’s business landscape, you have more than one way to market.

You don’t have to use the same strategy as others. You can do it on your own style and strategy. When you are different from the pack, it will be easier for the audience to recognise you. As long as you do it all with thorough plan and calculation then you are good to go.

4. Start from a small budget

To avoid risk of losing money, you can start off a little test run. It is safer than jumping blindly to use certain marketing campaign strategy which cost much money.

You can even start with a small block to see how it works. If the strategy shows positive result, you can increase your number.

If it fails, you may need to review and correct what it needs to be before trying again.

Another last thing you can do about your marketing strategy is that to get the benefits of using real estate postcard marketing. Make sure that you are also read about it to make your marketing campaign successful.

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How Your Bali’s Business Will Be Recognized By Its Logo Design

As one of the favourite place on earth, Bali is visited by various type of people. Travellers, students, scientists, businessmen, etc have been coming to Bali for various purposes. And those people should have bring advantages for any kind of businesses.

Be it the accommodations, souvenirs, shirts, shoes, and many more. Sadly said, the competitors of your business may are many as well and you are also trying so hard to make your business being recognized by the customers. Of all you can do, you have known that there is something you can do about your business logo design.

That’s why I am here for you to tell you about one of the main thing you should think is your logo design can be the recognition for your business in Bali.

There is no longer the purpose of the logo design if your business can be recognised through it.

How to find the best Bali logo design?

You could started your own design project to make the logo for your business. But, you may have no much times and the result may be disappointed.

Making the logo yourself can’t cost you anything, but hopefully the result won’t “hurt” the business itself. So that, let me ask you how the possible ways for the other businessmen help their self in this?

Finding the freelancers may the best short thing to do and is also more affordable than the other ways. But, that won’t be really the thing you’d like to do to work with the professional ones, right?

So that, you will need an agency to help you with the Bali logo design. There is a professional team from an agency and will also make you a logo that considering some aspects for your brand, identity, and the others.

Essential rules to make your logo design recognizable

Essential rules to make your Bali logo design more recognizable

It is said that your logo is the face of your brand. It has chance to be the first thing that will get the first impression from your customers. So that, your business logo design is important. In fact, it is extremely important.

If your business in Bali will get the best logo design ever, then you will have a great asset to improve your brand in the future. Many people even businessmen still think that a logo itself is simply just a formality the business should has.

In fact, sometime the brand of the business itself is more expensive than what you have been working so long. That’s why, creating such graphic representation will need all efforts the graphic designer could give.

1. Your business logo design should perfectly balanced

Your logo design may only contain the text of the certain typography or may have some other elements such as images, shapes, etc. All of those elements used will contribute in how your logo will looks alike.

But sometimes, we do feels like the logo has applied the wrong typography or the elements are not properly placed and many other things.

It is actually about the thing that we will calling it as the “weight” of the graphic where all the used colours, shapes, text, size and all the elements are equal on each side.

If you think that the logo design you have ordered before is feeling strange for you where that is not the thing you ever wanted, then it may is caused by the un-perfectly balanced design.

2. Clever use of the colurs

Colours are important for your Bali logo design. They are representing many things. Even, all the colours have their own impact to ourself.

Even if you will only get a logo design with a single solid colour, make sure that it will really representing your own business and is matched to the element it is used.

To know more about how representative the colours are to your logo, you can start reading about the colour psychology that determine the human behaviour. It may also useful for your business to get more customers.

3. Make sure that the style or concept of your logo is suit your business

To make the logo design really suit the business or company, the the graphic designer should know more and deep about the background and history of the business itself.

Not only the graphic designer should know about the company, but also have knowledge about the market or audiences of your products or services.

This will also helps to make the best logo design style for your business.

For example, if your products will targeted the school students, then the design style may will be cheerful as the kids are.

4. Typography is important, but must dare to be different as well

People and graphic designer are falling in love with Helvetica as a typeface. Later then, I have seen that it it has been used for the logo as well by many graphic designers.

That will be the perfect one as I have thought, but now, it seems to be the same for every designs I have seen. There are no longer uniqueness I found in a design. People are using the same typography over and over again that makes me sick about it.

Sorry for saying that, but that’s how I feel. Can’t we keep on being different and unique without using the same style and typography repeatedly?

5. Make the logo as simple as possible

In the world of design, sometimes, making the simple thing can be the hardest thing to do. Seriously, how can you make a complex business to be represented in a simple way through the simple logo design?

That’s why, if you can get a simple and representative logo, it will be easier to be recognized as well.

Think about the logo of Apple, Samsung, Nike, etc. There are so much simple and surely will be hard to forget. Even an apple as the fruit now is less popular than an iPhone for now.

That’s how your Bali logo design should looks alike as well.

6. What if there will be a cultural touch in your logo

As Bali is also popular for its cultures, you may want to find one or two elements that are representing the Bali itself. You can make use the local patterns that are coming from the custom clothing for men or women, the majority belief, or even the patterns from the original handy crafts.

There are more resources you can use for that and I think if there will be a representative pattern for your logo, the customers in Bali whether the local people or the Indonesians and also the foreigners will really loves the idea.

Then, your logo design may will be perfectly recognized as well.

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Create an Illusion of More Space to Your Living Area

For those who has a challenge of limited space. People who live in the urban area or in the metropolitan often encounter this issue. While larger space does not always translate to a tasteful living room, the illusion of it certainly does. So how can you creatively make your living area larger and better?

Creative Use of Mirrors

Mirror can do so much in helping create the illusion of more space in your room. When used well, it give the illusion a space double the size of what it actually is. Ideally, a wall-height mirror would be used for the whole or a large portion of the wall. However alternatively, you can use multiple vertical or horizontal mirrors lined up on your wall to become a row, or straight up use a wall-sized mirror. To create the desired effect, make sure to use mirrors with little to no frames on them.

Get creative with the lighting and furnitures

The use of both lighting and furnitures help create a focal point to your space. A lot of people think of chandelier when considering light fixtures for a living room. However this does not have to be the case, unless you have enough space for it. Use lamp fixtures that are streamlined and does not make your room feel crowded. Hanging lamp fixtures are great options for this.  

Take advantage of natural light

A bright room is going to look so much larger compared to a dark or poorly-lit room. Poorly lit room would have a large portion of the room cast by shadows and make it smaller than it actually is. Worse yet, make it look smaller than it already is. You can’t afford to sacrifice natural light when it comes to making your living area look more spacey. If there is anywhere in your dwelling that needed to have a large window for sunlight to come in, then it’s your living-dining area. Take advantage of the free resource from nature and let the sunlight penetrate your room.

Don’t use disproportionate furnitures

Having just one large furniture is often big commitment on space. Ditch the huge sofa. When a single furniture takes up a huge portion of your room, it’s a sign that it needs to go. Opt instead for several chairs or smaller sofas that you can arrange creatively to fit your space. The same goes for other furnitures. Unless it is a multipurpose display cabinet that you can use as a storage that you make good use of, then ditch the large furnitures. Smaller ones are easier to coordinate, move around, and arrange to suit your space and even your moods.

Open up your wall

Walls are one of the main culprits that make a room feel cramped. If you can’t afford to tear down the whole wall, then eliminating a portion of it is often sufficient. Take the upper portions off. The function of tearing down walls to create a more fluid space is to free your line of sight. So tear down the restrictions, if it’s well within your capability.

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Misconceptions of Handling Real Estate Business From Home

Handling real estate business at home

Due to modern and advanced technology, the concept of working from traditional office space has been fading. Lots of people involved in business are now more interested to the concept of working from home. This also applies to real estate business. Many companies start considering to let their employees work from home in hope to increase productivity and reduce employee cost.

Misconceptions about working from home for handling Real Estate Business

Comprehensive studies have been conducted to find out benefits of working from home. The result showed that it indeed increased productivity by 13%. It also reduced employee cost about 50%. However, there are still misconceptions going on about working from home. Here are some of them.

  • Some people believe that handling real estate business from home sacrifices security. This misconception is understandable since employer has to let their employees working from home and risk the security of data of the company being sent back and forth. However, it is not as extreme as it sounds since it isn’t substantiated. As mentioned before that technology has advanced which means you can rely on qualified IT team to handle this issue.
  • Another misconception is the productivity will be decreased once you let your employees working from home. As mentioned earlier that even comprehensive study showed that working from home indeed results in significant increase in productivity by 13% compared to employees working from the office. Thus, it is only a type of fear resulted in misconception. By working from home, employees find less distraction instead. Thus, they can focus more on their work.
  • Next misconception is that by letting employees working from home ruins company culture. This is most common issue feared by employers. However, it is important to keep in mind that company culture is founded on respect and how it treats employees. Company culture won’t be ruined only by letting employees work from home. it can grow if managers make conscious efforts to show appreciation as well as maintain positive morale in the team.
  • Another misconception is that working from home will make it hard to maintain contact with remote workers. It is true that remote workers can’t be reached in the office. However, it doesn’t mean they cannot be reached at all. You can rely on technology for this issue. There are many programs and tools which can facilitate constant communication within employees and employer. You can even reach your employees by phone.

Basically, there are no big differences or changes on how you tackle all real estate business work related from office or home. You can do it efficiently and successfully by making clear plan. You can plan list of tasks you need to accomplish.

If you are business owner, you need to encourage and inform your employee to do the same. Making a plan will make the work easier. It is even better when the list include time schedule in details. Then, it is also important to stick to the schedule you have made. Thus, you will accomplish your goal on time.

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Reducing Carbon Footprints in the Property Business

What’s carbon footprints?

Before we go to the details of carbon footprints’ relations to the real estate industry, let’s take a look at what is exactly “carbon footprint”. The term generally refers to the emission produced by anyone; whether it’s a company, an individual, or products, or its productions process that translates to equivalent of carbon dioxide. Companies have been known the biggest culprits producing carbon footprints in great amounts in a relatively short period of time. The concept of carbon footprints become important across any industries because of its harmful effects to the earth as well as its inhabitants.

Reducing Carbon Footprints in the Property Business

Not surprisingly, the property business is known as one of those industries that contributed a significant amount of carbon footprints on earth. It’s more than just important for real estate dealers and investors to care about the impact of carbon footprints. It’s an integral part of keeping the business sustainable and not harm the environment further.

Embodied energy in a building

You’ve probably heard the term tossed around whenever you’re reading up stuff about environmentally friendly properties. Embodied energy means the total of energy needed in order for a building to stand. This includes the whole process from its extraction, construction, and delivery. It’s been said that built environment contributed to at least half of the carbon emissions in the world. Taking care of the embodied energy is extremely important as it is the indication of how much carbon equivalent went through the process of getting a building to complete. The higher the number of embodied energy, the higher the impact to the environment.

Locally-sourced materials

One of the biggest culprits in contributing to carbon footprint in the property and real estate business is the fact that the materials are transported from halfway across the world. This should be able to be remedied through ordering materials that come from the local sources. The carbon emissions from produced by the materials that needed to be transported through flights and other long-distance journey is significant. Ideally, there should be little energy in order to transport a material to its designated place. It may not seem like such a significant move, but the transportation process contributed to a great deal of carbon emission in the production of buildings.

Why is it important to care about carbon footprint?

It’s important to ask yourself why is it important for you. As people have their very own reasons for believing in reducing carbon footprint in the property business.  Those reasons can very well include an indirect one such as the bottom line. Are you interested in the eco-friendly business and the cause of reducing carbon footprint because you’ll be able to reach a certain target market? Are you genuinely concerned with the environment? It’s important to ask yourself all of these questions It’s also essential to remember that caring for the environment and wanting profit can co-exist. Sometimes you may want to have a choice to sacrifice on or the other. But once you’re sure where you stand, you may be able to make a better, informed decision.

 

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How to Determine Whether a Location is Ideal for Your Residence?

The real estate mantra repeats “location” tirelessly. To some, location is probably even more important compared to the physique of the house itself. While you may have a general idea on what consist of a good location, having a clearer criteria of your own that cater to your needs is not just essential; it’s necessary.

Ideal location for residence

Afterall, you can’t move your house. So what are some of the basics to lookout for?

Know what you want: planning is the first step

Note down what you already have in mind. Do some brainstorming and draw a mind map, it could help in doing visual information extracting. By having your thoughts down on a paper (or its digital counterpart), you give a form to your thoughts, and you’ll have a clearer direction. If you need somewhere close to work but want a quiet neighborhood, write or type it down.

Research and narrow down your list of potential locations or neighborhood. You can go from there while keeping in mind the process of recording your progress.

Accessibility

Accessibility is an important key in finding a good location for your house. Access to commute, access to public transportations, access to major economic hubs, such things are to be taken into account according to your needs. If you’re buying a home for investment, think ahead.

The generations who are starting to own houses are millennials. Some of the key findings conducted in a study by Apta shows that Millennials are multimodal, and compared to previous generations, millennials are less likely to drive or have a valid driver’s license.

They use public transportations a lot more compared to the older generations. Taking this into account, housings with a good public transportation system is bound to be more in demand.

Basic services

This is an important aspect that often gets overlooked. How is the waste management? Is the trash picked up everyday? One of the best ways to find out that the practice is actually implemented well is by asking the neighbors.

Economic sectors

One of the signs a place has a good economic growth is the existence or the potential growth of economic diversity. While regions dominated by one industry does not mean that it does not possess economic growth, regions with a diverse economic sector is generally more sustainable. Another factor to take notice of is the growth in employment. This factor may play an important role in the resale value and rental yield of your house.

Safety and general feel of the neighborhood

Feeling safe in your own neighborhood is a precondition to comfort. Before making up your mind, make sure that you visit the neighborhood several times. Try to visit the place at a different time of day.

Visit the neighborhood during the night as well. Observe the environment during those visits. Are people out on the streets? Walking their dogs, parents walking with their children, people out in the parks, etc. These everyday activities are mundane but is an important indication in gauging whether people who lived in the place feel safe.

Also note are there people walking during the night? What do you feel in the neighborhood while you’re walking in the area during nighttime? You can even journal down these small things to help you better decide.

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Things to Boost Your Real Estate Business

Building real estate business is challenging especially for new investor. There are many things to pay attention to and to learn. Work hard is one thing but making it productive and efficient is another level you should reach in order to make positive progress to your business. There is not enough time to reach your target in one day. What you can do is not to longer the time but to make it efficient and productive. One big enemy is procrastination. This is what makes people failed in building their real estate business. Wasting too much time doing unnecessary task will only make your business keep lagging. Procrastinating will just make it worse. There is no benefit to procrastinate a task you can do now.

Things to Boost Your Real Estate Business

How to boost your real estate business

There are different reasons on why people procrastinate their task. Some people do it out of habit. Some others do it due to inability to make decision. There are several factors which can help you building your real estate business progressively:

Time management

Time management skill is important factor you need to have in your attempt to build your business. it is not easy to gain this skill. It needs commitment and discipline so that it becomes a habit. The first step to do it right is by making a to-do list. When you make a to-do list for your daily schedule, you have clear tasks of what to do based on its level of urgency. Thus, you do the task which has big impact to your business first. To make you stay motivated, you can reward yourself when you have accomplished all the tasks completely.

Productive environment

Set yourself in productive environment. When you work surrounded by people who have great discipline at work will help you to do the same. In one way or another, you will be influenced by the positivity of your work environment. When your work environment is less distractive, you will be able to work efficiently. You won’t find any excuse to procrastinate anymore.

Setting your goal

One of the reasons why you keep delaying to finish your task is because your goal is impossible to reach. Thus, it is highly recommended to be realistic in setting your goal. With reasonable goals, you can achieve it in short amount of time. If you set unreasonable goal, you will discourage yourself to reach it. In the end, you will get stuck in the same place.

Stay positive

Make sure to stay positive in every way. Remember that criticizing yourself too harsh will do nothing but harm. You won’t be able to move forward. Thus, make sure to recognize when you are doing a good job. By giving yourself positive feedback, you will stay motivated and get rid of negative thoughts. When you are too hard on yourself, you will only give space for procrastination. Give yourself a break when you can’t stay focus on your task. It is also possible to ask for help from your team so you can have a different view of your task.

 

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Considering an Open Plan Layout to Design Your Properties?

You’ve probably heard of the term “open-plan” a lot through reality tv shows or even through adverts. The open plan was originally a solution to the limited space of a house. However today, it has become somewhat of a preferred living. A lot of houses are built with the open plan layout. A lot of renovations of older houses are also done with the open-plan layout in mind.

The most common rooms to be “merged” in an open plan layout are holy trinity that consists of the living room, kitchen, as well as dining room. The open-plan room is potentially gorgeous and even luxurious when designed and done right. The design allows for hosts to entertain their guests easily. Open plan layouts also gave the opportunity for the residents to socialize more freely.

The popularity of open plan is well-earned because of its effective use in space. The “broadening” visual effect that resulted from the elimination of visual limitation makes open-floor plan highly desirable by homebuyers.

Walls limit your visual. It makes your house appear claustrophobic, especially if you already have a limited amount of space to begin. It’s also an option to proceed with open-plan rooms by taking off only a portion of the wall for the purpose of freeing your visual. A more solid feel of separate rooms.

If you like to have a lot of storage spaces, then open-floor plan might pose some challenges for you. You’d probably need to purchase more furnitures for dedicated storage space instead of say, doing a slight modification to your wall to house your books. Simply adding a vertical catchalls, hooks, wall rack, hanging organizer, wall cabinet, and the likes is often enough. However it won’t be possible because, well, you don’t have a wall.

The open plan layout is also especially beneficial for apartments located in the heart of the city, or even a metropolitan, where the rent price per square meter is insanely high. Affording a dwelling in such locations prove to be difficult, much less one that has a tasteful interior and design. Incorporating the open plan layout in such apartment is a solution many developers had taken. It allows for many types of apartment to be presented at their best.

You need to remember that with open-floor plan, your wall paint, furnitures, and decors need to be planned and arranged in such a way that they don’t make your room feel bare, soulless, or even unpleasantly mis-matched. The coordination of furnitures ideally would have a unified feel to them. That does not mean you need to use monotonous decor throughout the room. You should be creative when dealing with open-plan houses. Take advantage of the sheer size of the room and the number of possibilities that you can play with.

It’s important to note that open-plan layout for houses are born out of necessity. However today it cannot be denied that open-floor plans are gorgeous and highly desirable. It has gone past the stage of being merely a trend. The open-floor plan is clearly here to stay.

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Recognise the Most Valuable Assets of Your Property Business

When it comes to real estate business or property investing, there are many types of asset you should recognise. Thus, you will be able to maximise them to the fullest for your benefits.

Running real estate business sounds and looks simple for some people. However, it doesn’t mean easy. Simple and easy are two different words which you should distinguish especially when it comes to your business.

Lots of investors focus more on how to find potentials leads to close the deals. However, it is also important to recognise any little things since they are also a foundation for your business to stand in a long term.

What are your most valuable assets in business?

To achieve goals, investor must have different approach and strategy. One approach may not work when it is used by other investors. Thus, it is also the matter of how one can successfully recognise their most valuable asset even for the little things and how to maximise them to earn the benefits.

Here are most valuable asset in property business you should expect!

Budget is one of the most valuable aspects when it comes to business. it is not about how much money you can earn but how to have something left over when you close the deals. Thus, if you think closing the deal is your only goal then you need to think twice.

Recognise most valuable assets in property business - Budget

Remember that property business is a number game. Budget is valuable asset you need to maximise to the fullest by using number as your guide and stay within your budget plan.

Your name and reputation is one of the most valuable assets you should keep and build. It is not easy to build positive reputation in this business. It is even easier to spread bad reputation. It may take months or even years to make your name and reputation recognised by others both customers and colleagues.

It is important to make the right and quick decision. It is also important to associate with people which can help you build positive reputation.

Your logic is your valuable asset in property business. You need to make decision based on quick wits and careful thinking. Emotional decisions often results in bad paths. When emotion involves, it is easy to lose focus. Your judgment will be clouded with uncertainty.

That is why it better to use your logic in making decision and let the number guide your paths. It may sound simple but it is challenging for emotional investors. Therefore, detaching emotional feelings from business related stuffs need self-conscious and persistence.

Networking is also your most valuable asset when it comes to property business. Networking may not affect your business overnight. However, you will need it when the time comes. You need to build your networking in any chance you get.

You can go to local seminar where like-minded people gather and discuss or share information or join local group. One contact can help you make the right decision when you need it.

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Knowing More about Low Cost Properties

There are many ways for you to get started with property business. You may have seen plenty of successful investors in this industry. However, you need to remember that they have their own way to reach the place where they are now.

Each of them may use different strategy that work well with their plan. However, it doesn’t mean you will be as successful as they are when you try the same strategy.

As an investor, you also may have heard that the lower the purchase price of property, the bigger deal it is. However, it is not always like that. You still have risk to buy property that can cost you money.

Know more about low cost properties

Therefore, it is more likely about what kind of property you are going to invest in, what your goal is, and how you will handle them.

What about low cost properties?

Many investors show interest to invest in low cost properties, considering it has higher chance to gain more profit. You can buy a low cost property if you are interested but it is also highly recommended to find out more about it before making any purchase:

  • Low cost property usually cost under 50,000 dollars. Sometimes, it is in a form of a property with severe discount. However, it is also mean that the property needs more work or need to be located in undesirable location for the price to be that low. Thing you need to consider of low cost property is the location. This will help you to find out if you can do anything about it. You can make your own research about the market, listings, etc. If you cannot find anything promising, it is better not to purchase it.
  • Low cost properties are usually in need of repairs which cost a lot. It is because this type of property is usually a decade old or under maintenance for years. You need to calculate how much work needed to resurrect the property. You may need to do major repairs which honestly cost amount of money. If you find that the cost is too high to handle then it is better not to purchase it since it won’t earn you benefits anyway. Or, you can also choose another alternative in which you sell for a small profit. However, you need to check and calculate thoroughly before deciding to purchase this type of property.
  • The next thing you need when it comes to investing in low cost properties is exit strategy. You need to decide what kind of strategy you will use to make them more valuable. However, adding too much value on the updates might cost you the amount of money with no guarantee that it will pay back. You can also choose to rent or sell it after updating here and there. The point is, no matter what plan you make, you need to make sure you make thorough calculation so you can make multiple exit strategies. Therefore, you can avoid severe loss.
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